Captivation Marketing helps tour, activity, and attraction brands grow by turning insights into smart distribution, demand generation, and channel strategies — converting interest into bookings for the experience seeking travelers.
(Captivate : [verb] to strongly attract, charm, or hold the attention of someone through beauty, excellence, or special irresistable charm – Merriam-Webster)
With decades of hands-on experience in travel, tourism, and hospitality, I help destinations, attractions, tour operators, and tech platforms grow smarter and faster. From building webites to driving global distribution, my work focuses on what really moves the needle: partnerships, trust, strategy, and innovation.
Advisory and Strategy
Whether launching a new venture or refining your next phase of growth, I bring the insight and objectivity that help brands make better decisions.
Things to See & Do Strategy
I specialize in the in-destination experience—what travelers actually want. From activities to attractions, I’ve helped destinations and operators maximize this key driver of emotional connection and revenue.
Distribution & Partnerships
Need better access to OTAs or third-party resellers? I know the right partners and how to make those relationships work.
I’ve led marketing at global brands like Disney, Best Western, Kennedy Space Center, Choice Hotels International and National Park Express, and advised hundreds more. I’ve launched businesses, fixed broken ones, and built industry-first solutions. I don’t do fluff. I focus on what matters: results.
I have interviewed leading travel and tourism leaders and influencers, in my podcast series Tourism Heads and Their Tales, produced by Eddy Alexander, where I led their tourism practice.
Over 60 edisodes, with incredible insights from incredible minds that are helping shape our industry. If you havent listened, click here and its available from all major podcast platforms.
About me: https://www.linkedin.com/in/bobgilbertctc/
Contact me: bob@captivationmarketing.com
Captivation Marketing 